Where do you currently stand in the formal and informal customer organisation map?

Let’s take a look on what will be your strategy to improve your relationship with key customers.

<aside> ☝🏼 TIP: In relationship strategy check if you need to Neutralise, Leverage or Motivate. Neutralise, Leverage and Motivate are relationship strategies used to improve the relationship with key customers:

• Neutralise: This strategy is used when the customer has a negative attitude towards the company or product. The goal is to mitigate the negative perception by addressing the customer's concerns and issues. The aim is to turn a negative relationship into a neutral one.
• Leverage: This strategy is used when the customer has a positive attitude towards the company or product. The goal is to use the existing positive relationship to gain more business. The aim is to turn a good relationship into a great one.
• Motivate: This strategy is used when the customer is neutral or positive towards the company or product, but needs an extra push to take action. The goal is to motivate the customer to take action, such as making a purchase or signing a contract. The aim is to turn a neutral or good relationship into a profitable one. </aside>