Use this space to describe the customer opportunity
<aside> 📌 REMEMBER: Our solution has no universal Application. Solutions derive value only from the problems that people care about, and/or producing results that people highly value.
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<aside> ☝🏼 TIP:
When working with our customers ask what problems or results they are trying to address in what priority.
Evidence: What are the evidence of the problem? What would success look like? How do we measure success.
Impact: What are the financial and intangible costs and benefits?
Context: What else and Who are affected by the issues and possible solution?
Constraints: What can stop the customer from resolving the issues? What resources would they need?
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| What are all the issues the solution is intended to address? |
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| What let’s you know it’s a problem? |
| What lets you know it’s an opportunity? |
| How much is this costing your organisation? |
| How much is the opportunity lost? |
| How will you know you are successful? |
| What is the payoff if success is achieved? |
| Who or what else is affected? |
| What is the big picture? What is important to understand about your organisation as a whole? |
| What has stopped your organisation from resolving in the past? What might stop your organisation from achieving these results in the future? |
| Did I get it right? Did I leave anything Out? |